The Knightsbridge Estate, a spectacular 3.5-acre island site located between world-famous department stores Harrods and Harvey Nichols, bounded by Brompton Road to the north and Basil Street to the south, is delighted to announce that British premium men’s and women’s sportwear brand Castore has opened at 59 Brompton Road. Founded by the Beahon brothers in 2015, both former professional athletes, to bring a new level of performance to sportswear, Castore creates premium sportswear that is world class in its innovation and performance within the market. In addition to a range of high-profile brand sports partnerships, Castore is partnered with several top tier athletes, including tennis great and Castore investor, Sir Andy Murray.
The new Castore store will take its place on a revitalised Knightsbridge Estate. Over the last 12 years the owner of The Knightsbridge Estate, The Olayan Group, working with asset and development manager Chelsfield, has significantly invested in The Estate to modernise and enhance it, remodelling shop fronts, widening its pavements, and upgrading the retail mix to ensure its appeal to global premium and luxury retailers. In 2021 Burberry became the first tenant to occupy one of seven brand new flagship stores, which form part of the complete redevelopment of the northern end of The Estate, along with luxury residential, Grade A office space and dining, due to complete later this year.
“Castore is very excited to expand our retail portfolio by opening a flagship store on the iconic Brompton Road. We are confident that our new store will excel on The Knightsbridge Estate.”
Tom Beahon, Co-Founder, Castore
“ In its early days, Castore hosted a pop-up on The Knightsbridge Estate. So It is thrilling to welcome back this successful brand to our thriving community. “ .
Sarah Waller, Chelsfield’s Senior Asset Manager for The Knightsbridge Estate
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NOTES TO EDITORS
ABOUT THE KNIGHTSBRIDGE ESTATE
The Knightsbridge Estate is a spectacular 3.5-acre island site located between the world famous department stores Harrods and Harvey Nichols, bounded by Brompton Road to the north and Basil Street to the south. The Estate contains a mix of uses including prime retail units, grade A office accommodation, cafes, restaurants and residential accommodation.
1.5 acres of the Estate has been subject to a comprehensive redevelopment behind retained period facades. The development when complete will deliver seven flagship retail units, 67,000 sq ft of offices, 33 luxury rental apartments and a rooftop restaurant.
The Knightsbridge Estate was purchased by The Olayan Group in 2010. Since acquisition, The Olayan Group, working with asset and development manager Chelsfield, has invested significantly in The Estate to upgrade and enhance the buildings and public realm across the Estate to ensure they retains its period features while providing accommodation that is appropriate for modern occupiers.
Founded in Liverpool, England by former athletes and brothers Tom and Phil Beahon, Castore was created with a vision of becoming the number one premium sportswear brand in the world. Castore exists for one single reason – to make athletes better. Our ethos is built upon the philosophy of BETTER NEVER STOPS, an ideal deeply infused in our DNA and something we strive to live every single day. We utilise advanced engineering and unique technical fabrics to create the highest quality sportswear in the world for athletes who demand the very best. Designed with a passion for innovation with specialist features to help to optimise athletic performance in all conditions.
ABOUT THE OLAYAN GROUP
The Olayan Group is a multinational enterprise with an actively-managed portfolio of global investments. The Group has international offices in New York, London, Luxembourg, Athens, Riyadh and Singapore. The Group’s in-house professionals manage a multi-billion-dollar investment portfolio.
In addition to The Knightsbridge Estate, the Group’s real estate holdings include other well-known historic properties, notably the Paris portfolio, the Madarin Oriental Ritz Madrid, and 550 Madison in New York.
The Chelsfield group is an international real estate company focused on asset management, development and investment in London, Paris, New York, Hong Kong, Shanghai, Tokyo, Singapore and other key European and Asian gateway cities. The group has been investing and developing real estate for over 30 years and currently* has £4.4bn** (US$5.4bn***) of assets under management. Renowned for its hands-on expertise, and with its long and successful track record of innovation and value generation, it has an ability to unlock projects that have high barriers to entry, and to keep ahead of systematic changes in real estate practice and procedure.