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  3. Private Equity

Private Equity

We pride ourselves on the caliber of our standards, our resilient capital, and our entrepreneurial instincts. Globally, we are split evenly between Private Equity Directs and Funds. We invest across the top funds and sponsors.



Our Private Equity portfolio, by the numbers:

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Funds invested in, alongside 30+ private equity GPs, across strategies and regions
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PE Direct CAGR growth P10Y
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PE returns P10Y

Private Equity Funds: We work with the best

The Olayan Group has been an active investor in Private Equity funds for over three decades. Our dynamic relationships with the world’s leading general partners span many years, even as we continue to establish new partnerships that will endure for years to come.

It begins with a handshake…

“Among the Group’s key strengths are the close relationships that have been built and cultivated over many years and decades. It is with our important partners, around the globe and across industries, that we invest, identify opportunities for collaboration, and engage in meaningful discussion on one another’s respective areas of expertise.”

Ziad Haddad

Managing Director, Global Head of Private Equity Funds

A partner of choice

“Olayan is a partner of choice for many reasons. The Group has an unparalleled reputation. The values and ethics are of the highest caliber. And we are long-term, patient capital. We pride ourselves on being resilient and on supporting our companies without any real pressure to sell.”

David Syriani

Global Head of Private Equity

Private Equity Direct: Fortress capital, enduring partnerships

At The Olayan Group, we look for value that creates lasting prosperity, not just quarterly results. It’s the value that comes from relationships built on integrity.

We seek potential: what a business could be, in the right conditions, with the right plan and the right partner.

We look for opportunities for partnerships of mutual benefit with like-minded operators. While we remain opportunistic, we currently focus on the following key sectors and themes: Health and Wellness, Enterprise Software and Tech-Enabled Services, Business Services and Niche Products/Manufacturing, Energy and Energy Transition, and Digital Infrastructure.

The Olayan difference

“We differentiate ourselves by our focus on fostering relationships, building deep sector expertise, and providing a patient source of capital. These attributes allow us to source unique opportunities and generate attractive returns over the long term.”

Hala Zeibak

Managing Director, Head of Private Equity Direct, Europe

Some of our notable private equity investments:

  • PurposeBuilt
  • Novotech
  • CloudPay
  • Wireless Logic
  • Asurion
PurposeBuilt Novotech CloudPay Wireless Logic Asurion
PurposeBuilt Brands, 2022

In early 2022, The Olayan Group and Rock Mountain Capital closed on a 48% stake in PurposeBuilt Brands; the proceeds were used to redeem The Carlyle Group’s full position in the company. TA Associates, an investor since 2019, and the company’s management team rolled 100% of their equity and collectively hold a 52% ownership stake. The Company is now co-controlled by TA Associates and The Olayan Group.

PurposeBuilt Brands is a portfolio of leading specialty cleaning products for the consumer and commercial markets. In 2021, the company celebrated its 41st consecutive year of year-on-year growth, operating with a strong consumer- and customer-centric approach, combined with distinguished chemical and manufacturing expertise.

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Novotech, 2022

TOG invested alongside TPG Asia into the pre-IPO private round of Novotech, an asset which is still majority-owned by TPG Asia.

Novotech is one of the leading Asia-Pacific biotech-focused Contract Research Organizations (CRO). Its integrated CRO platform provides clinical trial services ranging from consulting prior to the commencement of the clinical phase to late-phase clinical trials. Novotech has served circa 1,000 biotech and small- to mid-sized pharma companies and has a network of approximately 900 clinical trial sites with over 4,000 clinical CRO projects globally.

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CloudPay, 2021

CloudPay provides global managed payroll and payments services on a single global platform that unifies data, processes, and teams across more than 130 countries and 168 currencies. The company processes payroll in line with often complex local and country-specific requirements, eliminating error-prone manual processes and ensuring timely payments.

The Olayan Group led CloudPay’s Series D fundraising round in 2021 and a follow-on financing round in 2022.

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Wireless Logic, 2021

The Olayan Group invested alongside Montagu Private Equity in the re-capitalization of Wireless Logic (WL) through a secondary sale.

WL is Europe’s largest independent M2M (Machine-to-Machine) and IoT connectivity platform provider, connecting more than 7 million devices for over 16,000 customers across multiple sectors to networks in more than 160 countries. Wireless Logic provides connectivity services across multi-industry sectors including agriculture, transport and logistics, and healthcare.

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Asurion, 2012

The world’s leading tech care company, with 300 million customers, Asurion provides insurance, repair, replacement, installation and 24/7 support for everything from cellphones to laptops and household appliances. The company’s experts are available online, on the phone, at one of its more than 700 stores, or can even make home visits. The Olayan Group first invested in Asurion in 2012 and remains a strong supporter of the company and its long-term value creation strategy.

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